According to IBOPE data, Argentines prefer contents from restricted TV which has registered a 7% growth in screen quota in 2010 and so far a 6% growth in 2011.
This change in consumer’s habit is an important indicator of how television’s publicity investment must evolve”, comments Valeria Beola, LAMAC’s manager for the South Cone.
Penetration for pay TV in the nation amounts to 78% in the four urban conglomerates in the country, which concentrate 32% of the total population. Meanwhile, LAMAC projects that penetration for the rest of the country is 70% on average.
No hay comentarios:
Publicar un comentario