Antena 3 opens its doors for the first time in Spanish television to Indian cinema with the acquisition of three films with the seal of Bollywood.
Antena 3 opens its doors for the first time in Spanish television to Indian cinema with the acquisition of three films with the seal of Bollywood. The network will offer through their feminine channel, Nova, the successful Saawariya- the first airing is this Tuesday, - Mangal Pandey: Un hombre contra un imperio (The Rising) and La Reina de Bollywood. Thus, it will be the first time you see in Spanish television cinema from Bollywood’s factory , an untapped gender in this country.
So far no network had tried to broadcast such films with a particular billing such as that, has began to be distributed to other European countries, in the US and other countries in Latin America where it already has a good number of followers.
The idea of the Planeta network is to test the functioning of this type of cinema with great success in the Orient, but yet unexplored in Spain, the same way in the beginning of the nineties TVE introduced in Spain, the Latin American telenovelas, as the successful Cristal, that involved a media phenomenon.
“Saawariya” premiere’s is on Tuesday, one of the great successes in the Mecca of Indian cinema.
Antena 3 aired Sawaariya, one of the most successful movies of the last few years, it was shot in 2007.
In addition, Saawariya – co-produced by Sony – bécame the first Bollywood movie launched in the US. The film stars are Ranbir Kapoor and Rani Mukerji, one of the most consolidated actresses in the Mecca of Indian film.
Saawariry makes reference to a sense of “perpetual infatuation”, just in the state in which Sakina finds herself, a lovely young lady waiting on the bridge for the return of her first love, Raj, a musician who drinks the winds for her.
Both share four nights in a city that only Bollywood can materialize, a corner of dreams, that intercrosses Oriental architecture with Broadways’ neons and in which the monsoons give way to a romantic snowfall. The argument of Dostoievski’s “White nights” and the artistic vision of Sanjay Leela Banshali.
Antena 3 will offer later Mangal Pandey: Un hombre contra un imperio (The Rising) the most expensive and ambitious film made in Bollywood as of today. It is about an epic history about friendship, love, loss and betrayal with the Indian community of 1857 as a back drop.
Finally, in La reina de Bollywood, Alex falls in love with the girl next door. The problem is that she is the biggest star in Bollywood and “next door”… is in India. Love has blossomed between Alex and Reena, and all seems to be fine until Reena suddenly leaves to return to her home in Bombay. When Alex finds out, he decides to go look for her and takes the first flight to India. Bombay is a overflowing city of 25 million people with plenty of suprises…
The good news is that YouTube bets on the cinema industry of Bollywood, and India’s official sport, cricket, to strengthen its brand in the country, meanwhile looking toward the big studios to expand their movie collection.
“To the majority of Bollywood producers, the distribution in the non traditional markets is a challenge and then the only option left for people in those markets is piracy”, said in an interview Gautam Anand, Director for Content Alliances Asia-Pacific from Google.
You Tube currently has 17.3 million visitors only in India. India has incorporated rapidly broad band connections, meanwhile, The Telecom Regulatory Authority of India is recommending to the government to plan an objective to install 75 million broad band connections for the year 2012 and 160 million in 2014 at the end of September 2010 it had 10,3 million broad band connections.
One of the major successes of Bollywood in 2010, ‘Dabangg”, starring Salman Khan one of most known actors, attracted over a million hits in less than a week last month.
YouTube currently has around 400 titles in its library and deals with India’s major studios like UYV Motion Pictures, Eros Internacional, Peliculas y Yashraj Rajshri to share content.
