According to data from la Federación de Asociaciones de Productores Audiovisuales de España (FAPAE), in 2010, Spain, grew their exports of televised products by 6.8%, the European market remains the main destination.
Although the domestic market of the Spanish television do not believe in their own original formats, the export is very significant. The European market is the principal destination of audiovisual exports with more than 60% of total sales.
According to Ramón Ribao, Delegate Counselor of P52, producer both of produced programs as paper formats adjusted to the needs of each territory and each client, comments that "the actual objective is to enhance the presence of the business in the international market, from the great strength that we have together with applied creativity to original formats, created by the new projects department”. One of his paper formats, "Bus Stop" was chosen in MiP-Formats which predicts their international jump.
The pioneer producer of Chicho Ibañez Serrador, Prointel goes for the first time to MIPTV with the same intention of opening the international market to market formats, specially: Un, dos tres… Responda Otra vez.
Other formats which will be presented this week in MIPTV, are: Involution, de Flipy; Estás Invitado, de Boomerang Televisión y 21 días, de Veralia.
The canned and formats of Spanish series are in demand principally by countries of the European environment, albeit in a gradual form, countries like Rusia, Chile y México, have began to adapt Spanish fiction formats with good audience results.
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